Wednesday, June 18, 2008

Investment

Had you invested in real estate (or property as it is known in the UK) over the past 30 years or so you would have done very well.However, prices have now reached such a level that it may not be such a good investment especially in the short-term. Over the long-term,prices are sure to appreciate once again. Outside of bricks and mortar, the stock market still provides the skilled individual with one of the best opportunities at capital appreciation.

With the globalization of markets now having been accomplished enabling an individual to trade in almost any market across the globe from anywhere, we will concentrate on the American market which is still the biggest and most liquid market. Having decided to concentrate on the American market, you now must decide on what sort of companies offer the best opportunities for making a profit.Small technology or biotechnology companies can sometimes offer spectacular gains in the short-term. However, your chance of picking them out of the bunch in advance of the significant move in their share price, unless you are equipped with insider knowledge, is pretty slim. Therefore concentrating on large established companies is a much safer route to profits.Concentrating on the constituent members of the S&P 500 index provides the investor with ample scope for investment in established companies. I will therefore solely turn my attention to the latter to provide the necessary fodder.

When viewing companies in an index such as the S&P 500, you have got to be aware of the different sectors within it. In order to reduce your risk, it is inadvisable to invest in more than one company in any one sector at a given time. Picking on a sector that is currently advancing, or about to advance, and then looking for the most eligible company within that sector likely to profit from the favorable tide can be very rewarding. The company chosen needn't be the market leader in that particular sector. If Xxon Mobil, for instance, dominates the Oil and Gas sector, a second or third line company in that sector such as Occidental Petroleum may give you a much better opportunity to profit from rising oil prices for example.

Ideally you are looking for an established company in a sector that is advancing, or likely to advance, that is paying increasing dividends from rising profits, and with a p/e ratio ( that is payment/earnings) less onerous than its peers.P/e ratios are only relevant when comparing companies within the same sector. Another approach to picking a company whose share price is likely to advance is to pick a large company with good prospects when it is temporarily out of favor with the market. Both AIG Group and Pfizer have been in the doghouse over the last couple of years enabling astute investors to profit from their short-term unpopularity.With the latter strategy timing is of crucial importance.

Improving your click through rate

Consumers are becoming more savvy in the way they search online, great targeting isnt enough to get their attention relevance of ad creative is now the driving factor in click through rate.

Click through rate (CTR) is a well known way of measuring your online campaigns success. CTR is determined by dividing the number of clicks your ad receives by the number of times your ad appears (impressions). Typically a display ad (banner ad) gets a 0.04% CTR. Standard click through rate in pay per click advertising (PPC) is much higher. You should aim for at a least 1%-2% CTR. The following article discusses methods to improve your PPC campaigns click through rate.

Paying for top position no longer ensures the most clicks

When Yahoo dominated the Search landscape, the advertiser that paid the most got top position. The logic was that the higher your position the more clicks you got. Part of Googles success was that they changed all that. Google added Quality Score to determine your ads position.

In Googles algorithm the amount the advertiser is willing to spend on a click still affects position, but the CTR of the ad also holds a lot of sway. Googles logic is that the ad that gets clicked on more is more relevant. Google rewards the more relevant ad by increasing its position. Yahoo and MSN have now been forced to consider Quality Score as well when positioning PPC ads.

This means that a higher CTR results in a higher Quality Score, raising your ads position but not its price. Therefore the most relevant ad gets cheaper traffic and more sales. So it is in your best interest to make your ads as relevant as you can to the keywords your prospects are using to find your site.

INSIGHT: Great targeting + Great creative = More visitors + More sales for less.

We believe the best way of improving your ads relevance, and thus its CTR, is through Creative Search Marketing.

What is Creative Search Marketing?

Creative Search Marketing can mean a few things:

1. Take your brand guidelines and other marketing communications as a starting point. PPC ads that borrow from ATL and BTL communications will be more relevant to consumers searching for your brand or latest campaigns. We have proven many cases where aligning PR with PPC can create a huge uplift in CTR and sales.

2. Write lots of ads. Ideally you should have a specific ad relevant to each keyword. While this is not usually possible, try and make your ad groups as small as possible, keeping similar keywords together.

3. Write consumer benefit lead ad copy and regularly test new propositions to try and beat the last best ad.

4. Optimise your landing page so its related to both your ad copy and your keywords. Google takes your landing page content into account when considering Quality Score.

Latest Seo Tips by Seo Services in India


Copyright © Deepak's Group All rights reserved. and Designed by Blogger Schools