Thursday, May 29, 2008

Generate Traffic in 7 Simple Ways

Tip 1: Submitting To Directories
Directories can be very powerful. Not only can they give you tiny spurts of traffic, but they can also build up a lot of backlinks for you. Submitting to directories is pretty simple. You find different directories, fill out the form (name, email, website URL), and then click submit. After that you will get a confirmation via email and your URL will be added to that directory in a few days, weeks, or months; it varies for each directory. You could always pay for directory submission, but honestly, you should stick to free directories at first.
Tip 2: Create "Link Bait"
Link bait is basically content on your website that causes people to link back to it. Something funny, something entertaining, something informative, or just something with a little bit of flare. If some body likes it, they will link back to it on their website. This is the best way to drive traffic because it shows that your website is genuinely interesting. This is always a nice form of traffic, but don't rely on it whole heartedly.

Tip 3: Join Forums and Contribute
Forums are a great place to get information and to generate free traffic hits. The secret to using a forum is not spamming; it's actually the opposite. Being a member and contributing information, as well as being helpful, is that secret. Don't just sign up, put in a sig file, and start posting garbage. Members will catch on to you very quickly. Instead, don't add a sig file until you've got 50-100 posts and until you have been a member for at least a month. It may be hard, but it will be better for you in the long run. After that months time, add a nice attention grabbing sig file to your profile and then post away. Don't go overboard though!

Tip 4: Have Reliable Web Hosting
This tip is more for keeping visitors happy than it is for generating free web site traffic. When someone visits your site and it is down due to technical problems, they immediately get turned off. Even if they have been a loyal member for quite some time, you drop a notch on their "respectability" meter. To avoid this, you should get the best hosting possible and avoid free hosting services. All free services aren't necessarily bad, it's just that you never know where you stand with them. Too many ads, unannounced downtimes, limited bandwidth, poor support, and plethora of other things that could pose a threat to your website success. Generally speaking, it just isn't worth the hassle. Go with a paid hosting service. It is safer, more reliable, and it usually only costs 10 bucks a month. You won't regret it.


Tip 5: Use E-bay
E-bay is seen by many people as just an auction website used to sell and buy a multitude of different things, but it is really so much more. E-bay is practically a web site traffic generator that can be used by anyone at any given time. Obviously, you have to have something to sell, but that typically isn't a problem. You can sell E-books (resell rights can be bought from many different sites) for less than a buck and start generating traffic in a big way. You'll sell them for 99 cents and then you'll make it so that they must get the E-book from your site or even submit their E-mail to get receive their purchase. There are a lot of ins & outs to E-bay marketing, but they are definitely worth learning.

Tip 6: Give Away an E-book
Sounds simple enough, right? Well, it is. You merely acquire an E-book (with resale/distribution rights) and offer it to others for free. People love to get freebies, so this technique is full proof. You can even use it as an incentive for people interested in your mailing list. Get the word out by using forms and even free classified ads websites. The power of a freebie is undeniable; don't ignore it!

Tip 7: Start an Article Marketing Campaign (THE BEST FOR LAST)
This is probably the best free way to drive traffic to web site. It's not only easy to do, it's REALLY, REALLY powerful. Write a few articles, stick in some keywords, add a eye catching resource box, and submit it to big name directories; bingo, you're finished. There are a few more intricate details to article marketing, but that is the basic process in a nutshell. A single article can generate thousands of free traffic hits in just a SINGLE month. Admittedly, it would have to be a great article and extremely well targeted, but the possibility is there. If you aren't a great writer, then you need to start practicing & improving your skills. Either that, or hire someone to write the articles for you (the rates for most writers are anywhere from $5-$25 per article).

Monday, May 19, 2008

Blogging and Google

Blogging is an easy way to link back to your site and get included in Google.
It only takes a few minutes and is free. When you do this right it can bring a lot of good, targeted traffic to your site. Unfortunately many people do not fully understand this concept and there are many people abusing the system.
So what’s a blog? Blogging is just a short name for a web log. These are actually short comments written about personal matters or your business. They are similar to a daily diary.
Different types of blog:

+ News
+ Teasers
+ General comments
+ Comments leading to new content or products on your site
+ Blogging and RSS feeds
Here is how to set up a blog:
1. Make a blog at http://www.WordPress.com
2. Put relevant keywords in the title.
3. Use keywords for display name (After publishing make sure ping is set to yes)
Here are some tips to make your blog efficient:
Make it relevant: Attract targeted visitors by keeping your blog relevant.

Many people will just make personal blogs. Now this is a waste of time as these types of blogs will not draw the right crowd. Make your blog a business blog attracting those who are interested in your business and gaining you potential customers.

Make it interesting: Make your blogs interesting-compel your visitors to click through to your website and content. Always link to interesting content on your website-pre sell your visitors with all sorts of interesting content and resources about your products and services.

Get indexed in Google fast-use blogger.com (Google’s own blog site) to make your blog and link back to content on your site. Googlebots will finf your blog and follow your link to your site. Do not advertise here: Do not do blatant ads-readers do not appreciate this and nor does Google.

Here are some tips for marketing:
Make signature files with your blog link included- use in all emails
Put your blog link in your bio box for every article you distribute
Submit to all the blogging directories
Promote your blog link in your newsletter, on your website and anywhere
Blog often-every 1-2 days
Attaching your blog to an RSS feed
So how can you improve your Page Rank with blogs?
Blogging will help you improve your Page Rank in the following ways:

By getting you indexed quickly into Google’s search engine
Providing valuable resources to visitors-improving quality
This is one of the easiest and cost effective promotions you can do. Because it is so easy and free there is a fair amount of abuse of this method of promotion. You will need to be very careful how you blog for this to be completely effective. Try to always remember the Google way. Write quality and interesting blogs; use anchor text links with good keywords and link them back to good content. If you do this you will raise your Page Rank and see your sales improve.

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Thursday, May 8, 2008

The Art of the Keyword

This topic is so important that I am writing this entire arcticle for the subject. This is a easy to understand, basic concept around keywords. Well, I have to be honest. I've mislead you. It's not keywords. The art of keywods is actually to use key phrases.

What do you mean, key phrases? Let's say that you have a website about computers. So what is your keyword? Obviously computers, right? Here's a small exercise for you to do. Go to Google. Once there, type in the word computers. Ok, from the results, do you see how many websites were returned with the word computers? 448,000,000!!!! Ouch!! What are the chances of you getting the the first page. Forget the first page, what are the chances of you making the millionth page? See my point?

Alright, now put in the key phrase, "my super computers." See the results. 40,000,000. Ahhhh. Now I ask the same previous question. What are the chances of you getting to the first page. What about the 2nd or 3rd? Much better chances. See when you use key phrases versus keywords, you better your odds of winning in the search engines. Why battle against all that competition?

Doesn't mean you do not have to, but I recommend that you mix it up. I would go after some main key phrases and maybe one or two target keywords. I gurantee that you will hit the top 10 (if done correctly) for your key phrases faster than the keywords.

Here are some tools that can help you better target your key phrases to know how the competition is. I've used these personally and they work well. Some are free services, others you have to pay. The best one that I prefer is Nichebot, but I will list the others for you to choose which will work best for you.

1. Wordtracker- Pay service
2. Overture- Free
3. Nichebot- Free
Use the tools to check the competitiveness of the keyword you want to target. Try to focus on ones that are searched a decent amount of time with the least competition as possible. Don't worry if your keyword doesn't have a extreme amount of searches. A number 10 position with a somewhat competitive keyword can generate a few hundred hits a day on one of the Top 3 search engines.

Once you have your target keywords (phrases), spread them throughout your website. These are the keywords that you will use to top of the SE's. Insert them in a user readable Title andMeta Description. Bold and italicize them once or twice in the body. Fully optimize your site for those target keywords. Don't forget to use them in your anchor text for backlinks. Not sure what I am talking about? Read my other article on seo "SEO Basic's for the Dummy" to learn more around search engine optimization.


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